There are thousands of people who consider themselves experts at Facebook marketing who would love to tell you the best way to go about it. They focus on trends, but this is superficial and a mistake. Here are the things you need to know to build an effective Facebook marketing campaign.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
Promote a contest using Facebook Offers. Create the offer and then make sure to post it on the wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Write posts with real value. Facebook isn’t just about informal conversation. Those that supply meaty posts will often find that there’s a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You’ll see great returns.
Consider creating a Facebook group for you company. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. Inform your subscribers about the new products or discounts you are offering. This is great for you to get to know your customers.
Provide exclusive content that is available only to visitors who “Like” your Page. Internet viewers often feel that exclusive content is better than other content simply because it is exclusive. Since a “Like” costs the viewer nothing, they are likely to provide it out of curiosity, and your business benefits from the advertising.
Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.
Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to come of your users’ comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Many people take a “throw everything at the wall and see what sticks” approach to marketing through Facebook, which isn’t always effective. You’ve just received non-trendy marketing advice. Use what you’ve just learned, and watch your business take flight.